Public Money ATM

Public Money ATM is a civic engagement initiative launched in Poland by Mastercard in partnership with the local government. Billions in public funds are spent each year with little citizen input, although it is their right to do so. This campaign turned banking infrastructure into a democratic tool by letting citizens manage public funds just like they manage their personal funds, through the same machine they use everyday. On this project I developed the Art Direction, translating the concept into a visual identity with the support of the Regional Creative Director on Mastercard, while also coordonating with the McCann team in Poland.